RadioShack has posted promising 3rd quarter returns, with net income rising 23%. Part of this comes from RadioShack's effort to liven itself up and move away from the recent reputation it has gained for being a "has been" in the era of technology. RadioShack is focusing more on smartphones and e-readers and it has begun calling itself "The Shack" so that it can connect more with a younger generation. Despite revenue changes, RadioShack's current stock price is still around where it had been. Some analysts expect it to rise as much as 40 percent, however. Hopefully RadioShack, or "The Shack" for short, can continue to hold on in this competitive technology era.
In a world that is continually advancing technologically, one would think that a company that deals with technology would not have any problems surviving. However, as technology grows, old products become obsolete very quickly. This can also happen to a company name as well. RadioShack fell a bit behind the times and then became associated with only the geeky crowd. "Radio" is also outdated, because people rarely listen to the radio as their main source of auditory or technological recreation. RadioShack is now moving in the right direction, though, by informally dropping the "Radio" from its name and moving its focus to more demanded products. That is what companies must do to stay in the game, especially in such a quickly moving field.
Catherine Reeves
Source: http://online.wsj.com/article/SB128907583106554497.html?mod=WSJ_Retailing_leftHeadlines
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