Coupon Companies On The Rise

With the economy in recession, people are always looking for a deal. A new website called Deals For Deeds offers coupons for products, stores, and activities in the District of Columbia. If it was not for the fact that consumers are always looking to save money, this new company would not have emerged. There are other companies similar to Deals For Deeds such as Groupon, a Chicago based coupon company, or LivingSocial, Deals for Deeds biggest competitor because they are based in the District of Columbia.

What makes Deals For Deeds different from other similar companies is they are trying to attract consumers who are charity conscious and wish to buy products that help others. Joshua Hoffman, one of the founders of this company, says, "We knew if we try to offer the same services to the same businesses and same people, we'll never be able to compete with the LivingSocials." Hoffman believes that by focusing on charitable causes they will be able to compete with LivingSocial and "attract a different kind of user."

Deals For Deeds shows that you can still participate and be charitable in this recession while getting deals on great products and activities. If it was not for the fact that people have less money and are being thrifty that these coupon companies would have not taken off. Also, the internet makes this new retail industry possible. Whether it be saving money on bike tours or half priced dining deals, these coupons make it possible for consumers to live the way they used to.

Ariel Levin

Article Used: http://www.washingtonpost.com/wp-dyn/content/article/2010/09/17/AR2010091706232.html