Industria de Diseno Textil S.A., or more commonly referred to as Inditex, is the second largest fashion retailer, who, just this past Thursday, launched an online store outlet for fans of its first store ZARA in six European markets: Spain, Portugal, France, the United Kingdom, Italy, and Germany. Another retailer late to make use of the web for sales, the focus of the company was to establish as much interest in the store as they could--which they did with their large following on social networking sites and with a website that featured outfits minus the prices--and ultimately created enough demand to make spending time on an online store worth the time of managing. So far, there are currently 4,700 physical stores throughout the world.
My opinion on this matter? Well, as a former ZARA employee. It’s about time! ZARA has definitely established the demand for its products, but, keeping this to the U.S., it doesn’t seem to have a plentiful enough supply of products in stores. I am not saying that you are going to walk in to an empty store or one missing sections. However, relying on a customer to be patient enough to wait for the next shipment, to me, is a pretty risky move--a move that should be avoided. With the added ability of being able to order items online that may not be in stores can keep customer confidence in the company. As any retailer would plug an online outlet for their store, it ideally eliminates inconvenience.
As a lover of great fashion, I want trendy stores like ZARA to stay in the “game” and increase the competition because in the end, competing companies produce even better quality items.
Written by Leya Abebe
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